Every lesson and every file.

Section 1 · Before you pay

The pitch, taken apart before it takes your money.

1. 1How the funnel works, rung by rungFree, read it nowThe five rungs from free webinar to mastermind, with the price band on each.File: funnel map (text).
2. 2Read a sales page in ten minutesClaims, scarcity, proof and small print, and which ones you can check.File: sales-page teardown (spreadsheet).
3. 3The call: what happens in sixty minutesThe application, the questions about your savings, the price reveal, and four sentences that end it politely.File: the call script map (text).
4. 4The payment plan, and what it really costsInstalments, buy-now-pay-later, “an investment in yourself”, added up.File: financed-price worksheet (spreadsheet).
5. 5What the $10,000 really pays forLive feedback, a cohort, a room, a deadline, and where to get each one on its own.File: curriculum comparison (spreadsheet).
6. 6Twenty questions to ask before you pay anyoneIn writing, and what a refusal to answer in writing tells you.Files: the twenty questions (text) · the answer tracker (spreadsheet).

Section 2 · Check it yourself

The free public lookups, and what “no refunds” is worth.

1. 1One teardown, start to finishOne documented program: the ad, the claims, the rung, the background check, the regulator’s file.File: teardown worked example (text).
2. 2What “typical results” hidesMean versus median, who gets dropped from the count, whether costs came off.File: average-vs-median worksheet (spreadsheet).
3. 3The price ladder, bottom to topThe documented rungs from free to five figures, and where the price stops being printed.File: price ladder (spreadsheet).
4. 4Check a seller in fifteen minutesEnforcement indexes, court dockets, warning lists and registries for the US, Canada and the UK, with the search string for each.File: background-check links (text).
5. 5If you already paidCard disputes, chargebacks and their windows; where to complain in three countries.File: if you already paid (text).
6. 6What we will not teach you, and whySix models this kit refuses, and the regulator finding or named study behind each refusal.File: models we refuse (text).

Section 3 · Pick a model: selling what you can do

Five businesses that start with a skill you already have.

Sections 3 to 5: the twelve business models, plus a productized local service and a page on dropshipping.

1. 1Start here: pick one model in twenty minutesFour questions, then the comparison table points you at one lesson.File: model comparison (spreadsheet).
2. 2Local hands-on serviceFree, read it nowCleaning, washing, hauling, detailing, lawn work: the real job, the start-up cost, the licence questions for your own city.File: job quote calculator (spreadsheet).
3. 3Freelance skilled serviceOne skill into a scoped, priced offer; why the marketplace is the last place to sell.File: rate-card math (spreadsheet).
4. 4Consulting and fractional workThree engagements from one résumé, and what to cover on the first call before any paid work.File: skills-to-offers worksheet (text).
5. 5Bookkeeping and back-office workPriced by transaction count; where bookkeeping stops and tax advice begins.File: bookkeeping scope letter (text).
6. 6A productized service for local businessesOne fixed offer at one fixed price, with a revision cap agreed in writing.File: delivery checklist template (text).

Section 4 · Models: selling things you buy or make

Four ways to sell products, plus a lesson on dropshipping.

1. 1Resale and flipping used goodsThe do-not-buy rule you write before you spend, and cost basis so the profit is real.File: inventory and cost basis (spreadsheet).
2. 2Handmade and made-to-order goodsMaterials, your hours, and all four layers of Etsy fees.File: handmade pricing calculator (spreadsheet).
3. 3Print on demand and digital filesBase cost, print, shipping, fee, returns, then whatever margin is left.File: print-on-demand margin calculator (spreadsheet).
4. 4Own-brand ecommerce with real inventoryLanded cost, Amazon’s fees, a go / no-go number before you pay a supplier. The one model here that needs more than $2,000.File: landed cost and cash flow (spreadsheet).
5. 5Dropshipping: what the income claims leave outWho produces every figure in circulation, and what to check before you start.No file.

Section 5 · Models: audience, files and software

Digital products, newsletters, channels and software.

1. 1Niche digital products and templatesSell it before you build it, and set the date by which you decide to stop.File: pre-sale validation plan (text).
2. 2A paid newsletterWork out the platform’s cut, the processing fees and the hours per issue before issue one.File: subscriber math (spreadsheet).
3. 3A channel that sells what you already sellContent mapped to an offer you already sell; the platforms’ own payout rules.File: week log (spreadsheet).
4. 4Micro-SaaS: one small toolTen conversations before one line of code; the usual reason these die.File: customer interview script (text).

Section 6 · Step by step, whichever model you pick

The nine steps that are the same in every business.

1. 1Validate an idea in a weekendFriday to Sunday: twenty names, ten conversations, one page, one ask.File: weekend validation plan (text).
2. 2Fifty names, and the first ten messagesThe list of people who already know you or your buyers.File: pipeline tracker (spreadsheet).
3. 3Outreach and follow-up scriptsSix messages that do almost all the work, including the polite close.File: outreach scripts (text).
4. 4How to price what you sellFrom your own numbers; raise it once on purpose; the three objections you will hear.File: price objection scripts (text).
5. 5One document: scope, price, exclusions, acceptanceThe quote, the proposal and the statement of work, in one page.File: scope and price document (text).
6. 6Getting found without an audienceOne place your buyers already are, thirty days, no ad spend, a log of what came back.File: week log (spreadsheet).
7. 7The two files you actually keepOne for people and jobs, one for what you published and what the week produced.File: pipeline tracker (spreadsheet).
8. 8When to quit a modelThe stop rule you write before you start.File: stop-rule worksheet (text).
9. 9The one-page planWhat you sell, to whom, at what price, how they find you, what it costs, the number that means stop.File: one-page plan (text).

Section 7 · Money and paperwork

Twenty minutes a week, and the official pages for Canada, Québec, the US and the UK.

1. 1Bookkeeping in twenty minutes a weekOne file; what to record, what to keep, for how long.File: simple ledger (spreadsheet).
2. 2Setting money aside, and the official pages to readTax money apart on the day it arrives; the pages for Canada, Québec, the US and the UK.File: official tax and registration links (text).
3. 3Getting paid, and chasing invoicesTerms, a deposit, and three messages for a late payment.Files: invoice and receipt (text) · the three chase emails (text).
4. 4What a short written agreement saysScope, exclusions, price, revisions, cancellation, ownership.File: short service agreement (text).

Section 8 · AI prompts that do real work

Three packs. Paste, run, then edit into your own voice.

1. 1Prompts for finding and testing an ideaEight prompts: a named buyer, a written offer, the questions to ask them.File: idea and validation prompts (prompt pack).
2. 2Prompts for the selling partTen prompts: outreach, discovery, scope, price objections, follow-ups.File: selling prompts (prompt pack).
3. 3Prompts for checking a claimSix prompts that take a sales page apart, with the search string for each.File: claim-check prompts (prompt pack).

Spreadsheets open in Excel, Numbers or Google Sheets. Open the Word files in Word, Pages or Google Docs. Prompt packs paste into any AI chat.

One file from the kit

The job quote calculator from the local-service lesson, first rows.

Check the program you were pitched

One page per program: its price as printed, its refund terms, its public record, dated. Read the reviews

Then the kit

Everything on this page, the second you pay.